Client:
Steff Houlberg
Steff Houlberg
Agency:
Accenture Song
Accenture Song
Task:
Create mixed media animations for online campaign promoting 'Maxi' products by Steff Houlberg.
Create mixed media animations for online campaign promoting 'Maxi' products by Steff Houlberg.
Teaming up with Accenture Song, I designed and animated the mischievous 2.5D character "The Stomach" for 3 separate films. Making sure that the character looked believable in a live-action environment was key for this project. As such, I worked closely with the production team and took part in the film shoots. In post-production, I was handed over the final cuts to animate on top of.
The two additional films made as part of the campaign.
10-second cutdowns for each film were made to share on social media channels.
Behind The Scenes
Early drafts that were presented to the client (Version 1 was picked).
Afterwards, I made an animation test to show how the character would move and act.
Thanks for watching!