In November 2024, The Danish Patient Safety Authority (STPS) launched a campaign to prepare healthcare professionals in Denmark for new rules on opting out of resuscitation attempts for citizens aged 60 or older, which will take effect next year.
Part of this campaign was 4 informational videos explaining the new rules and their implementation.
I was tasked with designing and animating a series of short clips included in these videos, illustrating specific scenarios where the new rules apply.
I was tasked with designing and animating a series of short clips included in these videos, illustrating specific scenarios where the new rules apply.
Read more about the campaign and watch the full-length videos here: www.stps.dk/fravalg
Credits:
Agency - Operate
Producer - Lissalde Studio
Agency - Operate
Producer - Lissalde Studio
Animations
Below you'll see examples of the animated sequences I created. It was important to the client that the style would strike the right balance between realistic and stylised characters and environments. The tone needed to be serious and informed, yet still approachable.
Illustrations
In addition to the animations, the client requested still illustrations for use on their website, presentation slides, and online learning materials. Below are some examples.
Website
The illustrations and animations are prominently featured on STPS's website (www.stps.dk/fravalg), helping to effectively present the campaign to the audience.
Thanks for watching!